A Bit About Me
Hey! I'm Elizabeth Pulla 👋
I'm a Digital Brand Designer from Toronto with a background in Digital Media from the University of Toronto and a Diploma in Digital Communication from Sheridan College. During my time at university, I freelanced as a Graphic Designer at Creative Rock, working with clients in the food and beverage industry. It was a hands-on experience that helped me create awesome marketing materials and web designs to showcase their brand identities.
But that's not all—I also have a love for film! In my fourth year, I had the incredible opportunity to attend a Directing and Producing program at the University of Southern California, where I learned the ins and outs of the film industry and got to work with industry leaders. It was an eye-opening experience that expanded my creative horizons.
After graduating right into the COVID-19 pandemic, I landed a remote gig as a Digital Brand Designer for Johnvince Foods. I played a key role in developing and executing digital marketing strategies, which led to successful product launches and increased fan engagement. It was an amazing learning experience that helped me craft compelling content and understand the digital landscape even better.
To further enhance my skills, I recently completed a UX/UI Bootcamp at BrainStation. It gave me a solid foundation in user experience and interface design, and now I'm a pro at creating intuitive and visually appealing designs using tools like Adobe XD, Photoshop, Illustrator, and InDesign.
I'm passionate, adaptable, and always up for a creative challenge. My goal is to create meaningful and engaging experiences for users, blending creativity, strategy, and a user-centric approach. Let's collaborate and make something awesome together!
Interests
Work Experience
Sept 2020 - Feb 2023
Aug 2017 - 2019
May 2015 - 2018
Digital Brand Designer
Johnvince Foods
Devised comprehensive digital marketing strategies, culminating in the successful launch of 5+ brands, achieving a 60% boost in user
engagement across digital platforms.
Crafted innovative narrative and visual strategies, coordinating cross-functional teams for 7+ impactful design campaigns.
Partnered with developers to fine-tune digital designs, social media
assets, and user-centric landing pages, leading to a 35% improvement in overall user experience.
Social Media Operative (Part-Time)
Johnvince Foods
Produced and managed engaging social media content for Walmart’s private label snack brand, resulting in a 40% increase in brand awareness and traffic.
Applied innovative content creation strategies and kept pace with
industry trends, leading to a 30% surge in the brand's online presence.
Graphic Designer
Creative Rock
Delivered visually compelling designs in alignment with client brand identities, driving a 20% increase in brand exposure and customer engagement across 15+ clients.
Collaborated closely with clients to translate marketing objectives into customized design solutions, meeting stringent deadlines and achieving a 25% rise in their market presence.
Skills
Personal Projects
Capstone Project
Brainstation (05/2023)
Spearheaded the UX/UI design of an educational platform targeting female empowerment, offering detailed insights into makeup and skincare ingredients while endorsing natural alternatives.
Industry Project
American Express (04/2023)
Worked in cross-functional collaboration, leveraging my expertise in UX/UI Design, Visual Design, and Interaction Design to pioneer an innovative solution for American Express.
Volunteer Experience
Mentor
Big Brothers Big Sisters of Canada
09/2017 - 06/2021
Let's Get
Social